ABOUT THE BRAND

STUDIO ALCHEMY 77 is a creative incubator for hand-painted, art-forward works by stylist, photographer, and fashion visionary Eliza Gray. Rooted in a lifelong love for both painting and fashion, the studio brings these disciplines together seamlessly—where color, craft, and style move as one. Best known for her decade in the fashion industry, this digital studio marks Eliza’s most personal venture yet: a space where art, design, and concept come alive in harmony.

COLLECTION INSPIRATION

This collection was born from Eliza’s desire to create timeless pieces that feel effortless, modern, and endlessly wearable—items she herself has searched for throughout her years in the industry. With trend cycles constantly shifting, finding elevated staples can feel impossible. Her goal was to make fashion feel accessible again, which is why every product listing includes simple, thoughtful styling tips on how to wear each piece multiple ways.

Each design is a modern take on a classic silhouette—pieces you’ll reach for time and time again. Everything in the collection can be styled with a basic tee and jeans or elevated with stockings and pumps, as reflected in the models’ looks. All pieces are also unisex, welcoming anyone to explore what speaks to them.

WHAT’S NEXT

Eliza will continue to expand the studio with small-batch artwork and limited capsule collections—each drop unique and intentionally crafted. She also plans to host in-person gatherings and private previews where the creative community can meet, connect, and experience the work firsthand. Stay tuned for upcoming releases.